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Shanghai Expo Co., Ltd (SEC), jointly established in July 2011 by China Foreign Trade Center (Group) and Shanghai Eastbest International (Group) Co., Ltd, undertakes the responsibilities ranging from the investment and development of the National Exhibition and Convention Center (NECC) to its operation and exhibition products development, a grand project in accordance with a cooperation framework agreement signed between Ministry of Commerce of China and Shanghai Municipal Government.

Our registered capital amounts to RMB 6 billion, with China Foreign Trade Center holding 60% and Shanghai Eastbest International 40% of the ownership. Here we are born as a power team integrating the rich resources in MICE industry and the competitive strength in exhibition operation. China Foreign Trade Center has accumulated unparalleled experiences through hosting China Import and Export Fair (Canton Fair) biannually (spring and autumn) in the past decades, and Shanghai Eastbest International (Group) outstands itself as the first enterprise specializing in service trade in China, one of the primary contributors in the bidding, preparing and operating the Expo Shanghai 2010, and an advantaged player in HR management, MICE and trade services growing through years of market-oriented operation.

NECC is pitched as the world’s largest single building in terms of size and a global-leading exhibition complex in terms of service, which, upon completion, will construct 1.47 million square meters of buildings in total and offer about 400,000 square meters of indoor and 100,000 square meters of outdoor exhibition venues, 200,000 square meters of usable exhibition auxiliary facilities and another 300,000 square meters of comprehensive supporting facilities.

Ownership of the venues and supporting facilities: to invest and construct the Complex which integrates such functions as exhibition venues, comprehensive auxiliary services and supporting facilities into one building.
Venue operation: to undertake the daily management of the Complex including leasing the venues and others.
MICE development and management: to organize various exhibitions, meetings, conferences and major events at domestic or international levels as organizer, co-organizer or contractor.
MICE supporting services: to manage the office buildings and other commercial facilities, and to offer such services as booth construction, advertising design, exhibition consultation, publication and information service, e-commerce, warehousing and logistics, food and beverage.

Shanghai Expo Company CO. Ltd